The chapter on
With a background in online marketing and conversion-based content & design, I see performance and beauty hand-in-hand.
A sprawling homebuilder rebuild — unifying floor plans, neighborhoods, and the stories of the families that fill them. Marketing conversion up, engineering complexity down.
A 50-year-old Hill Country club reintroduced to the world. Editorial type, real member stories, and a members' portal that actually works. Membership inquiries up 3×.
Ground-up brand and e-commerce for a desert-born offroad outfitter. Dust, chrome, and a product configurator that actually fits in a glovebox.
Every launch below is live and still in the care of the team that owns it. Case studies aren't posted for every one — write if there's one you want to see in detail.
Hover a project to glimpse it.
Positioning, audience, architecture, and the questions nobody's asked yet. Before a single color is chosen.
Design that behaves — across the widest screen and the tiniest thumb. Typography, motion, hierarchy, pace.
I build what I design. No handoff purgatory. Fast, semantic, indexable, and trivial for the team to keep alive.